Santosham Reel That Went Viral

A voiceover led food reel created for Santosham, a South Indian restaurant, aimed at generating awareness and footfall through storytelling driven content.

The challenge

To create a single piece of content that could break through the clutter of food content online and drive real, measurable traction for a relatively lesser known eatery.

My Approach

We crafted a visually appetizing reel backed by strong storytelling and a catchy voiceover. The content was edited for maximum retention and optimized for Instagram’s algorithm with the right hooks, pacing, and posting time.

The Results

  • 1.7M+ views
  • 18K+ likes, 34K+ shares, 7.7K+ saves
  • Drove massive footfall to Santosham

The response was so overwhelming that the client requested we temporarily archive the reel to manage demand

Key takeaway

A single well executed reel with the right hook and storytelling can create viral impact and directly influence business outcomes, even to the point of overwhelming demand.

All Case Studies

Santosham Reel That Went Viral

A voiceover led food reel created for Santosham, a South Indian restaurant, aimed at generating awareness and footfall through storytelling driven content.

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